Your website has outdated content.

Stale content is a big reason why your website may not be performing as well as you’d like it to. Your content should inform and educate your visitors. Your content should be fresh, updated, and properly structured. Your website’s relevancy to your customers and search engines will significantly drop if you have not uploaded anything fresh or new to your website. If you haven’t updated your website content in recent months, you are losing traffic

Your website takes too long to load.

First impressions are vital on the web. You only have one chance to make a great first impression, the internet is a very competitive place, you must stand out amongst competitors, and this begins with a consumer’s first impressions of your business. Website speed is the first impression your business gives off. If your website loads fast, you’ve instantly made a strong first impression. And it also improves your user experience! If it loads fast, your new visitor is immediately happy. 

If your website’s pages are lagging you have immediately made a negative first impression, which is going to be quite difficult to turn around.

If your visitor isn’t having a good experience on your site, they will simply look else, losing your customers to your competitors.

Your Website Isn’t Responsive

We live in a multi-screen society. Therefore, it’s important for your website to be viewable across numerous devices as possible, because you never know what devices people use when viewing your website.

Ignoring the mobile market is a very risky business. The number of mobile users now exceed the number of desktop users, this number will only continue to rise as global smartphone accessibility increases.

This being said, in early 2015, Google announced that mobile-friendliness would become a ranking factor in its search engine algorithms. Meaning having a responsive web design is likely to rank your website higher on the search engines. So, having a responsive web design benefits you in more than one way. 

Your website has a high bounce rate

A high bounce rate is a sign that your website is outdated and needs to be redesigned. The bounce rate shows you the time your visitors stay on your website after viewing a page. A “bounce” means that your site visitor leaves after visiting a single page. A high bounce rate (more than 50%) indicates that visitors are not interested as they quickly leave your website. The reasons for the high bounce rate on your website could be slow loading speed, old content, old design, or difficult navigation.

Your website has a low conversion rate.

Your website should convert your visitors, meaning that your site visitors should take action while using your website. If your website has a low conversion rate, you should redesign your website. Your website conversion rate can be measured in several formats: the rate at which your users are purchasing your products or services, making an inquiry, or signing up for a newsletter. If your visitors are not converting, you consequently have a significant decline in leads. You should reconsider updating your website with clear call-to-action buttons, smooth navigation, and current content.

In Conclusion

Hopefully, you’ve found the advice we’ve given useful and it’s got you thinking that now might be the time to revamp and update your website.

If so, it should really be treated as urgent, as your business website is your number one sales tool and the thing that all your marketing should revolve around.

.At i20 Website Design Agency we have designed/ redesigned a variety of websites for all industries, whether you own a small or large business we can help. 

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