What IS SEO?
SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. The better visibility your pages have in search results, the more likely you are to gain attention and attract customers to your business. The ultimate goal of SEO is to generate organic traffic — searchers clicking through to your website from a search engine results page.
SEO can help you improve your rankings in search engine results. This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales. But if you’re not convinced, keep reading to learn five of the biggest benefits of optimizing your site for search.
Helps you reach new customers
The importance of SEO lies in the fact that over 3.5 billion people use search engines every day.
People use search engines for a variety of reasons such as finding new products, relevant services, locate businesses, and uncover useful information. By optimizing your website for SEO, you help these people find your business in search results.
SEO services will help you optimize your website so that it appears in more relevant search results. More people will find your business, as it will be ranking higher, and check out everything you have to offer, helping you reach new customers.
SEO gets more clicks than PPC
Even though PPC adverts rank above the organic ranking, 71.33% of searches result in a click on an organic result on the first page.
This is because most people trust Google’s algorithm.
They know which websites have been advertised for and which websites are based on Google’s algorithm. Allowing them to choose to visit the websites, which the search engine has determined to be the best fit for them.
Helps Build Brand Awareness
Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. Brand awareness is highly crucial for growing your business. It is the extent to which the target market recognizes a brand.
When users conduct searches and see your business in the top of the search results, they start becoming familiar with your company.
SEO is 24/7 brand exposure. Unlike paid advertisements, your website is always near the top of the search results. Therefore, no matter the time of day, people can always find your website, helping you establish your brand awareness.
SEO is a cost-effective strategy
SEO requires optimizations to help you appear in relevant search results. By appearing in these search results, you can attract more qualified traffic and users. Therefore, gaining you more customers.
One huge advantage of SEO is that it is an inbound marketing strategy.
So, instead of interupting people with ads, which requires reaching out to consumers whether they want to hear from you or not.
Users find you in search results and pick your business’s website because they believe it’s relevant to their query. The higher your company ranks the more liekly someones is going to view it because 75% of users don’t go past the first page of search results.
Therefore, you’ll attract more users, who are intersted in your business, to your website gaining you more and more consumers.
Today, SEO is an essential part of any marketing strategy.
So, to answer the question of, “what is SEO in marketing?” the simplest explanation is that it’s the best way to improve your online visibility and reach consumers as they’re actively searching for information.
It also presents a wealth of benefits that no other digital marketing tactic can offer.
At i20 Website Design Agency we offer our SEO services for all industries, whether you own a small or large business we can help.
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