What is branding?

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branding, identity & logo design

A logo is not your brand, nor is it your identity. Logo design, identity design, and branding all have different roles, that together, form a perceived image for a business or product.

Branding is the process of creating a strong, positive perception of a company, its products, or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

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What is branding?

Branding is not just a logo design. You can’t just design a logo and say “that’s our branding.” It’s factually incorrect. In fact, even if you combine your logo design, business card, letterhead, and other business stationery design, you still haven’t touched on your company branding. Your logo design is part of your brand identity – which is a different thing altogether. Your brand identity is the visual representation of your company’s branding.

Branding is the process of creating a strong, positive perception of a company, its products, or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level.

Brand identity is the face of a brand. It’s the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

Why is branding important

Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all.

 In eCommerce, where new companies (and therefore, new competitors) are springing up every day, an established brand can be an invaluable asset in bringing customers and generating profit. 

  • Branding promotes recognition  – People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.
  • A strong brand generates referrals – People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember.
  • A strong brand adds value –  A strong and successful brand will add value to your business, well beyond physical assets. Having a strong brand you can generate a following and solidify yourself in the mind’s eye but that doesn’t mean it’s exclusive to the top tier companies. A strong brand adds value across the board.

What does brand identity include?

  • Logo Design
  • Colour Palette 
  • Typography
  • Website
  • Business Cards
  • Email Design
  • Letterhead 
  • Brochure

In Conclusion

Branding is everything. So be good to your brand and take the time to carefully create your brand identity. Having a strong brand is one of the most effective marketing tools you have at your disposal. At i20 Website Design Agency we offer our branding services to all businesses whether you are an established business or a start-up business we can help.

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