What is a leaflet meant to include

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What is a leaflet? A leaflet is a small sheet of printed paper that puts across a short message clearly and concisely. Businesses use leaflets to advertise their products and services. They’re often also used to let people know about new stores, special offers, and events.

Every flyer should have a purpose. Whether it’s promoting an upcoming event or advertising your business, product, or services your flyer design is the most crucial. Having a flyer filled with interesting content but the design is boring won’t do you any good.

Our design team have come up with this list of essential features every leaflet must have…

Web Designers UK, Web Designers London, Web Designers Cardiff, Web Designers Birmingham

Brand Colours and Logo

You have worked hard and probably spent a fair bit of cash creating a logo, choosing colours, and generally creating the ‘feel’ of your business. Why would you abandon your branding at a time you need it most?

Take a look at some big brands. Virgin adverts and promo gear is always red, Sainsbury’s ads always have a hint of orange in them, Morrison’s stick with sunshine yellow, and so on. They do this for one reason: it is how people recognise their brands and how they differentiate themselves from others. Keeping branding consistent across all your marketing materials will make your business stick in people’s minds.

Eye Catching Design

Your flyer needs to represent you as a company, having a boring flyer won’t do you any good. All images, typography, colour, and style all have a major effect on your flyer. 

Images are the supporting actor on the leaflet, emphasising the purpose of the leaflet and supporting the content. Images need to be appropriate, clear, relevant and of high quality.

Don’t forget the details

It may seem glaringly obvious, but it’s so easy to get carried away with striking imagery that the purpose of the leaflet gets swept under the rug.

Think about what the leaflet is trying to achieve and use this as a basis to plan the information. Where do you want your readers to go next? Only including the location and time of your event is useless if you don’t say where to buy tickets. Do you want them to give you a call, visit your site or drop into your shop? This is the direction to act is called a ‘Call to Action’, and is used in marketing to encourage customers to act upon your advertisements – which is key for a successful leaflet distribution campaign.

Avoid paragraphs and paragraphs of text but keep your sentences short, concise and informative. An easy way to do this is to write a list in order of importance for each factor you need to include. This could follow the process of:

  1.      Name of the event/ offer or shop
  2.      Location
  3.      Dates
  4.      What’s included? For instance, products available in the offer, listings for the event, or new items you have on sale.
  5.      How do the customers respond? Give a phone number to contact, a website to visit or an address to find.

Simply put the most important information in a larger font, such as the name of the event or the purpose of your offer, and stagger the sizes of text down through your list. This is a sure-fire way to ensure all information is included and presented in a clean, attention-grabbing manner. This leaflet example does exactly that!


You have caught the attention of your audience with a great title. The images are powerful but is the content up to scratch?

With great copywriting, your leaflet will deliver the message that it needs to. And this is the power of persuasion. ( Our designers also offer copy typing with all our services.)

What is it you want your target audience to do by the time they have read the leaflet?

Make it different

We recommend getting you leaflets/flyers professionally designed, that way your flyer will have a unique, eye-catching design that will bring attention to your audience.

Whether you require an a5 flyer design or a double-sided flyer design we can help.

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