Why Is It Important To Have A Responsive Website?

What Is A Responsive Website?

In this time and age, there are iPhones, iPads, Android phones, BlackBerrys, Kindles, tiny laptops, and desktop computers with huge monitors making it quite difficult for your website to fit on all screen sizes. A responsive web design allows your website to adapt to deliver the best experience to users no matter what device they’re on. Responsive web design describes a web design approach that allows websites and pages to render (or display) on all devices and screen sizes by automatically adjusting to the screen size, whether it’s a desktop, laptop, tablet, or smartphone.

Is My Website Responsive?

To know if your website is responsive you can either view your website from diffrent sized devices or follow these simple steps:

  • Open Google Chrome
  • Go to your website
  • Press Ctrl + Shift + I to open Chrome DevTools
  • Press Ctrl + Shift + M to toggle the device toolbar
  • View your page from a mobile, tablet, or desktop perspective

Now that you know whether your website is responsive or not, you need to know the importance of having a responsive website.

Is my website responsive?

The Importance Of A Responsive Web Design

We live in a multi-screen society. Therefore, it’s important for your website to be viewable across numerous devices as possible, because you never know what devices people use when viewing your website.

Ignoring the mobile market is a very risky business. The number of mobile users now exceed the number of desktop users, this number will only continue to rise as global smartphone accessibility increases.

This being said, in early 2015, Google announced that mobile-friendliness would become a ranking factor in its search engine algorithms. Meaning having a responsive web design is likely to rank your website higher on the search engines. So, having a responsive web design benifits you in more than one way. Below is a detailed list of all the reasons why you sould consider purchasing a responsive website design.

Responsive website benifits

10 Reasons On Why It’s Important To Have A Resposnive Web Design:

Cost Effectiveness

Before responsiveness become a thing, businesses were creating several websites to fit different browsers and devices, maintaining separate websites for your mobile and non-mobile audiences can get expensive.

However, by using responsive design, you can save money by removing the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices. Making it cost efficent and easier to maintain.

Improves User Experience

Your users are your most important asset when it comes to web design. As your website is the place specifically where they meet your business online for the first time.

If your mobile website is confusing or difficult to use, they’ll simply leave your website and go to your competitors.

A responsive website design ensures your visitors can easily and comfortably navigate your website regardless of the device they choose, resulting in satisfied users and an increase in customers.

Boosts Search Engine Optimsation (SEO)

SEO is a strategy used by many companies and businesses worldwide to help boost themselves in Google’s search page rankings. The closer you are to the top, the more likely customers will find your website.

Responsive design is Google’s preferred design pattern as it doesn’t create two copies of the same site (a desktop version and a mobile version). Instead, it creates one site, with the same URL and HTML, that adapts to fit a variety of diffrent sized devices. Since Google recently changed their crawl preferences to prefer a mobile-friendly website, having a responsive website will most likely improve your SEO, resulting in you gaining more users.

Ease of Management

When you have a website with responsive design, you can easily make the changes you want without having to worry about making the changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site as you only have to do it once.

In Need Of A Responsive Website?

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