HOw Often should I get my website redesigned?
Have You Ever Wondered How Often Should Your Business Website be Redesigned? Unfortunately, most businesses get a website designed and then forget about it. They only go back to it once in a while to do updates and minor tweaks. Often, we see businesses go years without modifying their site because “most of the information is still current”.
No matter how much you spent on your new website, eventually that brand-new site with all the bells and whistles is going to become a relic of the past. Which leads you to wonder: “How often should I redesign my website? Am I done for the next decade or am I gonna have to keep doing this every year?”
You want more customers and/or web traffic
Using analytic tools, you can check to see how customers are reacting to the current design you have. Are they leaving in a hurry and creating huge bounce rates on your site? Do those visitors click the links you want them to click? This lack of conversion of visitors into paying customers is probably due to your layout not being compelling enough to invite anyone to stick around.
Redesigning your website to improve the SEO, aesthetics, and content of your site can increase traffic, paying customers, and (most importantly) your income. Unlike your social media page, your website design is your digital storefront. You have control! If it’s not enticing your users, you can change it up.
First impressions are everything, and any steep decline in web traffic is a huge red flag for you to do something quickly.
Believe it or not, your customers make trust judgments about your company within 10 seconds of visiting your website. If your company has an old and outdated website, some people will question if they want to do business with you.
Your site is unattractive
As much as we like to sing the praises of search engine optimization, it’s also important to remember that computers don’t buy from you. People do. And people like things that are attractive. If your site is messy, disorganized, unappealing, cluttered, or is just outdated its time for a redesign.
Your Business Changes
Your business changes a lot in a year’s time. Often your website does not reflect those changes. Maybe you have gone through some staff changes at your business which are not reflected on your website. Perhaps you have made some changes to the products or services you offer. Maybe you are offering more services, or are trying to streamline your system and are offering less. Your website should give your customers an accurate picture of your business and not just an overview.
When a Certain Amount of Time Goes By
Even after all that, some of you are probably still looking for a clear-cut answer. So we’ll give you one: redesigning your website every 2-3 years is a good benchmark. This ensures that you stay current without overdoing it.
However, with technology changing on a constant basis and new web design techniques being implemented seemingly every month, you may have to redesign even sooner to keep your site looking fresh.
Ideally, you should do a full redesign of your website every two to three years to stay modern. However, if your website is not performing in terms of traffic or conversion it is time to re-evaluate and make some updates in order to capture your user’s attention and turn them into customers.
At i20 Website Design Agency we offer our website redesign services for all industries, whether you own a small or large business we can help.
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