what is causing my customers to click off my site?
The main purpose and need for building a website is to generate web traffic. Once the traffic is generated, the next thing is ensuring that the visitors stay on the website, browse through it and eventually make a purchase or sign up for a service. There’s no such thing as a perfect website. Personal preference will always mean that no matter what you do, some people may not like it. There are certain bad habits when it comes to web design that represents massive turn-offs for most. So if you’re falling foul of any of the following, chances are it’s doing your business no good whatsoever.
Slow Loading time
First impressions are vital on the web. You only have one chance to make a great first impression, the internet is a very competitive place, you must stand out amongst competitors, and this begins with a consumer’s first impressions of your business. Website speed is the first impression your business gives off. If your website loads fast, you’ve instantly made a strong first impression. And it also improves your user experience! If it loads fast, your new visitor is immediately happy.
Internet browsers are very well accustomed to browsing fast-loading websites. While visiting websites like Google, Facebook, Twitter, YouTube , etc, people don’t have to wait even for few seconds for the page to load. The attention span of viewers is shrinking and most viewers are not ready to wait more than two to five seconds for the website to load. If your website has a slow loading time, the visitors will close the tab and move on to the next website.
If your website users will see too many options in the main navigation, they will get confused. While planning a website, it is important that you determine what links need to be promoted on the home page and what can be displayed on the inside pages. Too many options to click will make the page look sloppy and will confuse the new visitors. If your visitors find it difficult to search for what they want, they will exit browsing and move to another website.
When a visitor visits your website, they should not be welcomed with unnecessary Pop-ups. They are the last thing your visitor is interested in dealing with. Unnecessary pop-ups may restrict the viewer from reading the content they are interested in.
They’re on your site, they’re interested in what you do. Don’t go for the hard sell with an annoying pop-up.
Today people browse through websites and search online to make a decision before buying something. If your website has poor content, the customers will not get the required information for them to make the decision to buy your product or service. Lack of blogs or creative content or product demos on your website can push your prospective customers away.
If your website lacks a blog, content offers, product demos, client testimonials, etc. you can kiss those customers goodbye. Transparency and being helpful are crucial to gain a lead’s trust and eventually their business. If your site only promotes your company and doesn’t have content to educate your buyers, then they will move to an organization that is more dedicated to solving their problems.
At i20 Web Design we offer a content writing service alongside our web design services. This will provide your site with professional, engaging content.
If your website does not display contact information, then you are in real trouble. Displaying contact information instills trust in the minds of the viewers. Even if they do not plan to contact, it builds the credibility of the company. The contact information should be posted in such a way that it is clearly visible. All information like phone number, email address, location address of the company should be mentioned.
Today people are spending more and more time on their mobile devices, right from watching content, searching for products, shopping for them, making transactions, everything is done on mobile devices. Therefore if you fail to develop a mobile responsive website, then you are losing onto a large chunk of your customers. If your site fails to be responsive on devices other than a computer, then you’re driving potential customers away. Make sure your site is responsive across all devices so you’re not alienating any potential customers.
i20 Web Design is a web development and design company, our team of experienced website developers and designers are ready to help you build a website that will take your business to the next level! We provide comprehensive and cost-effective web solutions for a wide range of website design & development services.
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