What is a website redsign?
A website redesign is a detailed process of re customising your site, including updating content, refreshing layouts, and improving navigation for better conversions and site performance. Your website is the face of your business and forms the foundation of your digital identity. But how do you know if you need a website redesign? Below is a simple explanation to help you distinguish whether your site needs redesigning.
The huge advantage to refreshing the look and feel of your brand is the ability to reach new customers. If you want to do a full rebranding of your business, which typically includes a complete change of logo, typography, colour schemes, typefaces, design, and graphic elements, you need a website redesign. Also, you may want to keep in my rebranding also includes changing content and language used on your website. You don’t want people to view one of your pages and think it doesn’t look or sound like it came from the same company.
Outdated or Unattractive
It’s ok to redesign your website because it doesn’t look as fresh as it could be. An unattractive site deserves a website redesign.
Ultimately, your website is the number one salesperson. It will tend to be the first point of contact for a customer and probably be in more contact with your clients than anyone else in the company.
Your website needs to be a true reflection of your brand.
Your Website Isn’t Responsive
This should be a no-brainer. Living in today’s multi-screen culture, you need to make your website satisfies this behavior. Plain and simple, if your website isn’t mobile-optimized, chances are you’ll miss out on valuable leads and even customers.
Your Clients Or Users Are Complaining
Working closely with your customer service team is a great way to identify issues with your current website. Your website design and content strategy need to be addressed if your customer service team is getting calls that include people saying some of the things listed below:
- I can’t find you online.
- Your website is not usable on a mobile device.
- I am having trouble checking out and buying your product.
- Where is your business located?
- How can I buy your product?
If your is website has been stagnant for several years and you’re not getting the results you want it’s definitely in need of a redesign.
If you need to add any kind of marketing technology to your website, such as WooCommerce, there’s a good chance you need a redesign especially for e-commerce businesses, as adding a shopping experience changes your site’s navigation, callouts, and structure.
A well-designed website is one of the most effective marketing tools you have at your disposal. Make the most of it by keeping it updated and easy to use. If you can relate to a few of these points it might be time to invest in a website redesign. At i20 Website Design Agency we have designed/ redesigned a variety of websites for all industries, whether you own a small or large business we can help.
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